It was my mother who, after having studied Art History, awakened my artistic concerns. And my father, who is a journalist, was the one who taught me to observe. We used to travel often when I was little. And every time we did it we took a video camera with us. My father was the person in charge of recording. I remember getting very close to him and sometimes being more aware of that than of the place we were visiting. When I was 13 years old, on one of those trips, and taking advantage of a rest stop, I asked his permission to use it. That time she didn’t object, but every time we went out, a little war was started to get me to let her go. Thank goodness that as time went by as he grew older, he trusted me more and more. But it was not until I was 18, just before starting the Audiovisual Communication Degree at the University, when I was able to buy my first camera.
Personal stories aside, I think that the camera is nothing more than an extension of each person’s way of observing, feeling and thinking. In all audiovisual work you end up leaving your mark.
For this reason, when I was immersed in the renewal of my brand, I took an internal path to see what the values reflected in it should be. I thought it would be wise to reflect on what I was, what I did and where I wanted to go as a professional. And for this, it occurred to me to create a motto that would combine my way of being with the way I understand life. It would serve as a guide to start the process and establish my work philosophy. And the one that gained the most strength was LIVE & LOVE.
As that legendary British rock group called Oasis proclaimed in one of their songs, live forever. Do what you enjoy, connect, explore and travel.
